Credibility
A company you can TRUST, BELIEVE and DEPEND upon

Honesty
Full disclosure, no hidden agenda, no secret

Equality
A fair and simple duplicable marketing plan that gives ground floor opportunity regardless of member background and status in life

Resiliency
ADAPTIVE to positive change that makes us ahead of the competition

Integrity
Consistently upholding strong moral principles

Sincerity
Genuine concern for the Staff, Club Members, Franchisees, Franchisers and Customers

Humility
Willing to humble down and be a role model of sincere humility

REMEMBER THE WORD CHERISH